The European campaign for the new F1 season was an ambitious celebration of a record 24 races across five continents; from the desert heat of Bahrain to the neon rush of Las Vegas. The campaign positioned F1 as not just a sport, but a global journey — uniting fans through speed, culture, and drama.
A short production sprint meant no traditional filming so the campaign was constructed from F1 stills, augmented archive footage, CGI, blank track plates, and remotely directed drone material captured across multiple continents to create a seamless, continuous narrative. This required meticulous pre-visualisation, complex compositing, and close collaboration between edit, VFX, and motion teams working across time zones.
Client: Sky
Agency: SCA
Creative Directors: Nick Esdaile / Rob Welch
Director: Nick Esdaile
Post Prod: Framestore
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